Sacha worked as a consultant for Ernst & Young (now Capgemini) and as Marketing Director for the AGB Nielsen Media Research's (now Nielsen company) TV Audience Analysis Software division. Since 2009, Sacha is a lecturer for the Executive Master in Social Media Marketing and Web Communication organized in Milan at the university IULM where he taught “Social Media Analysis Techniques” and “Monitoring and analysis of online reputation". Co-author of various publications, including: “Manuale di Social Media Marketing” (Hoepli, 2011), "Entertainment e Comunicazione - Target Strategie Media" edited by Sergio Cherubini and Simonetta Pattuglia (Ed. Franco Angeli, 2012) and "L'azienda centrata sull'ascolto del cliente" edited by Valerio Pancaldi. (Ed. Franco Angeli, 2013).