Facebook Social Analytics
Blogmeter offers a dedicated Facebook Analytics tool to measure the performance of brand Pages against a benchmark of peers.
Blogmeter Facebook Social Analytics Module is meant to integrate Facebook Insights. Once you have selected the Pages you want to monitor, the module let you assess your performace against those of your direct or indirect competitors on multiple aspects:
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Overview
Keep track of your fan base, follow its growth path over time. Count received likes and comments and observe their trend over time. Discover what is the best day of the week or time of the day to publish content. Compare your pages to the competitors’ ones in all these aspects.
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Activity Index
Measure your performance and those of your competitors using specific metrics automatically calculated by the system – Activity Index, Interaction Index, Engagement Index – and observe their trend over time.
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Engagement
Analyse the likes received by you and your competitors: how many of them were given to brand posts and contents? How many to fans posts? Were these posts praises or complaints
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Response Index
How often and how fast do you and your competitor answer to fans posts? Is your Social CRM programme effective?
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Posts Type
What is your media mix like? What are the differences among your contents and those published by your competitors? Do you need to take inspiration from them or to differentiate your content mix?
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Posts List
Take a look at all the posts published: what are the most commented ones? What type of contents engage fans the most? Compare your and your competitors contents mix.
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Authors List
What are the most active fans of yours and your compatitors’ pages? Recognize your brand lovers and detractors, identify industry influencers that you might engage in the future.
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