Blogmeter

MAY

marica — Thu, 03 May 2012 15:01:11 +0000

Turismo innovazione e creatività. Senza Agenda Digitale?
(Tourism, innovation, creativity. Is that possibile without a digital roadmap?)
16 May – l’Unità

#SocialMediaABC: i Social Media spiegati da… Vincenzo Cosenza!
(#SocialMediaABC: Social Media explained by…Vincenzo Cosenza!)
15 May – Nowmedia

La stampa italiana scopre Facebook
(Italian press discovers Facebook)
9 May – e.Magazine

Social Media ROI made in Italy: l’intervista a Vincenzo Cosenza
(Social Media ROI made in Italy: Vincenzo Cosenza’s Interview)
7 May – Ninja Marketing

BlogMeter: La Repubblica, Il Fatto Quotidiano e Leggo i tre quotidiani cartacei più attivi su Facebook
(BlogMeter: “La Repubblica”, “Il Fatto Quotidiano” and “Leggo” are most active newspapers on Facebook)
5 May – Nuova Informazione

Giornali e social network in Italia, ancora un uso strumentale e parziale
(Italian newspapers and magazines use social network still partially and only as an instrument)
5 May – Lsdi

I giornali scoprono Facebook ma non coinvolgono i fan
(Newspapers and magazines discover Facebook, but they don’t engage their fans)
4 May – Brand News

Stampa italiana più social che mai.
(The Italian press is more and more social)
4 May – Barabino Alumni

La Stampa italiana su Facebook, ecco chi vince e chi perde
(Italian press on Facebook, here are the winners and the losers)
4 May – Pubblicità ITALIA

Stampa e Facebook, fra i quotidiani svettano Repubblica, Fatto e Leggo
(Press and Facebook, the newspapers “La Repubblica”, “Il Fatto Quotidiano” and “Leggo” are on the top)
4 May – Italia Oggi

Facebook e stampa, il primato italiano a Repubblica e Il Fatto
(Facebook and press, “Repubblica” and “Il Fatto” are the best)
4 May – The Daily Bit

La Stampa italiana su Facebook, ecco chi vince e chi perde
(Italian press on Facebook, here are the winners and the losers)
4 May – Today

Stampa italiana e Fb, un rapporto in crescita
(Italian press and Facebook, a growing relationship)
4 May – Daily Net

Editoria: Blogmeter, stampa cartacea scopre Fb ma fatica a dialogare con fan
(Publishing: according to Blogmeter, newspapers and magazines discover Facebook, but the don’t talk enough with their fans)
3 May – Libero Quotidiano

La stampa italiana ai tempi di Facebook
(Italian press on Facebook era)
3 May – My Marketing

La stampa italiana su Facebook, ecco chi vince e chi perde nell’analisi di Blogmeter
(Italian press on Facebook, here are the winners and the losers in the Blogmeter analysis)
3 May – you MARK!

La stampa italiana ai tempi di Facebook: le strategie vincenti
(Italian press on Facebook era, here are the most succesfull strategies)
3 May – Egov

L’ora del post su Facebook
(The best time to post on Facebook)
3 May – Ticino News

Facebook, l’ora più postata? Tra le 17 e le 18 di giovedì
(Facebook, when do we post more? On Thursday, from 5 to 6 p.m.)
3 May – Terremoto News

BlogMeter, stampa italiana su Facebook: poco dialogo con i fan
(BlogMeter, newspapers and magazines discover Facebook, but they don’t talk enough with their fans)
3 May – Facebook Inside

UN INDAGINE BLOGMETER… LA STAMPA ITALIANA SU FACEBOOK
(A Blogmeter analysis…The Italian press on Facebook)
3 May – Zabriskie Point

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – My Movies

BlogMeter, stampa cartacea scopre Facebook ma fatica a dialogare con fan
(According to Blogmeter, newspapers and magazines discover Facebook, but the don’t talk enough with their fans)
3 May – Prima Pagina Italia

La Stampa italiana su Facebook, ecco chi vince e chi perde
(Italian press on Facebook, here are the winners and the losers)
3 May – Marketing Journal

LA DIFFICOLTA’ DELLA STAMPA A DIALOGARE CON IL WEB
(The press’ difficulty in the online dialogue)
3 May – TechClub

La stampa italiana su Facebook: ecco chi vince e chi perde
(Italian press on Facebook, here are the winners and the losers)
3 May – Prima Comunicazione

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – La Gazzetta del Mezzogiorno

Internet: utenti postano su Fb media tra le 17 e le 18
(Internet: Facebook users post more between 5 and 6 p.m.)
3 May – L’Unità

La carta va su Facebook/ La Repubblica, il Fatto Quotidiano e Leggo i quotidiani vincenti sul social network per fan e interazioni
(Newspapers and magazines go on Facebook/ “La Repubblica”, “Il Fatto Quotidiano” and “Leggo” have the most number of fan and interaction)
3 May – affaritaliani

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Corriere della Sera.it

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Virgilio Notizie

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Tiscali

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – MSN Tecnologia

Ricerca, stampa italiana su Facebook: svettano La Repubblica, Il Fatto Quotidiano e Leggo
(According to a research about Italian press on Facebook “La Repubblica”, “Il Fatto Quotidiano” and “Leggo” are on the top)
3 May – Iris Press

La Stampa italiana su Facebook, l’analisi di Blogmeter
(Italian press on Facebook, the Blogmeter analysis)
3 May – AGR on line

Social Media: la stampa italiana su Facebook. Quante testate hanno elaborato strategie vincenti?
(Italian press on Facebook. How many newspapers and magazines have succesfull strategies?)
3 May – Key4Biz

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Ansa.it

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Sospc

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – TechnologyNews

La stampa italiana va su Facebook
(The Italian press on Facebook)
3 May – Quo Media

Utenti postano su Fb media tra 17 e 18
(Facebook users post more between 5 and 6 p.m.)
3 May – Notizie 24h

Testate giornalistiche su Facebook: le più lette e le più seguite
(The most followed newspapers and magazines on Facebook)
3 May – italGEEK

EDITORIA. BLOGMETER: STAMPA CARTACEA SCOPRE FB MA FATICA A DIALOGARE CON FAN.
(Publishing: according to Blogmeter, newspapers and magazines discover Facebook, but the don’t talk enough with their fans)
3 May – www.francoabruzzo.it

LA DIFFICOLTA’ DELLA STAMPA A DIALOGARE CON IL WEB
(The press’ difficulty in the online dialogue)
3 May – Weeky tecnologia

La stampa italiana su Facebook, ecco le strategie vincenti
(Italian press on Facebook, here are the most succesfull strategies)
3 May – Data Manager Online

LA STAMPA ITALIANA SU FACEBOOK, 161 TESTATE ANALIZZATE, ECCO LE STRATEGIE VINCENTI
(161 Italian newspapers and magazines’ Facebook pages have been analyzed. Here are the most succesfull strategies)
3 May – Easy-News

BlogMeter, stampa cartacea scopre Facebook ma fatica a dialogare con fan
(BlogMeter, newspapers and magazines discover Facebook, but they don’t talk enough with their fans)
3 May – terni in rete

BlogMeter, stampa italiana su Facebook: poco dialogo con i fan
(BlogMeter on the Italian press on Facebook: the dialogue with fans is not enough)
3 May – Followeb

INDAGINE BLOGMETER: LA STAMPA ITALIANA SU FACEBOOK, 161 TESTATE ANALIZZATE. LE STRATEGIE VINCENTI
(Blogmeter research: 161 Italian newspapers and magazines’ Facebook pages have been analyzed. Here are the most succesfull strategies)
3 May – Fattitaliani

BlogMeter, stampa cartacea scopre Facebook ma fatica a dialogare con fan
(BlogMeter, newspapers and magazines discover Facebook, but they don’t talk enough with their fans)
3 May – IT News

Editoria: Blogmeter, Stampa Cartacea Scopre Fb Ma Fatica a Dialogare Con Fan
(Publishing: according to Blogmeter, newspapers and magazines discover Facebook, but the don’t talk enough with their fans)
3 May – Yahoo!Finanza

LA COMMUNITY DI LEGGO È LA PIÙ ATTIVA DI FACEBOOK
(Leggo community is the most active on Facebook)
3 May – Leggo

EDITORIA: STAMPA ITALIANA “SCOPRE” FACEBOOK, DIALOGA POCO COI FAN
(Publishing: the Italian press discovers Facebook, but it doesn’t talk enough with its fans)
3 May – Prima Comunicazione

La stampa italiana è social: in pole La Repubblica e il Fatto Quotidiano
(The Italian press is social: “La Repubblica” and “Il Fatto Quotidiano” are in pole position)
3 May – Corriere delle Comunicazioni

Testate giornalistiche su Facebook: le più lette e le più seguite
(The most followed and read newspapers and magazines on Facebook)
3 May – Pianeta Tech

I giornali più seguiti su Facebook
(The most followed newspapers and magazines on Facebook)
3 May – Il Secolo XIX

BlogMeter, stampa cartacea scopre Facebook ma fatica a dialogare con fan
(BlogMeter, newspapers and magazines discover Facebook, but they don’t talk enough with their fans)
3 May – AdnKronos

Facebook: come usarlo meglio
(Facebook: do it better!)
3 May – Vanity Fair.it

Facebook, l’ora più postata? Tra le 17 e le 18 di giovedì
(Facebook, when do we post more? On Thursday, from 5 to 6 p.m.)
3 May – Blitz quotidiano

MOCA a Communication Academy per parlare di marketing online
(MOCA at Communication Academy: let’s talk about online marketing)
2 May – comunicati

The Italian Press on Facebook

Laura — Fri, 27 Apr 2012 08:58:39 +0000

How well is the Italian Press doing on Facebook? Which newspapers and magazines have the highest number of fans? Which are those with the highest engagement rate? Today, at the International Journalism Festival of Perugia (#ijf12), Vincenzo Cosenza, Blogmeter social media strategist, will present a research with the aim to answer these questions.

The first study analysing the performance of Italian Newspapers and Magazines fan pages on Facebook has been carried out thanks to Blogmeter’s proprietary tool Facebook Social Analytics and it is available for consultation and download on Blogmeter’s Slideshare channel.

La stampa italiana su Facebook
(The Italian press on Facebook)

View more presentations from Blogmeter

APRIL

marica — Fri, 06 Apr 2012 10:46:39 +0000

Marca top su Facebook: Bath & Body Works – Risulta in cima alla classifica stilata da Blogmeter nella cosmesi il brand che si definisce “il farmacista del 21°secolo”
(Bath&Body Works is the top beauty brand on Facebook – Atop Blogmeter’s ranking of Facebook Pages in the Beauty sector stands the brand which calls itself ”the XXI century pharmacist”)
30 April – GDO Week

LA STAMPA ITALIANA SOTTO ESAME: UNO STUDIO DI BLOGMETER ANALIZZA LA DIFFUSIONE DELLE GRANDI TESTATE IN RETE
(Italian press under examination: a Blogmeter’s research analyzes the presence of the main newspapers and magazines online)
28 April – Editoria tv

BlogMeter: ‘l’Espresso’ promosso
(BlogMeter: ‘l’Espresso’ passes the examination)
27 April – informazione.it

Facebook, media online italiani in aumento
(Facebook, Italian media online are increasing)
27 April – One web 2.0

Giornali su Facebook e giornalisti su Twitter: la situazione italiana
(Newspapers on Facebook and journalists on Twitter: the Italian situation)
27 April – Webtv

L’informazione è social e si fruisce su Facebook!
(Information is social and enjoyed on Facebook!)
27 April – Youniversal

Social network e media online, il presidio della stampa su tali canali
(Social network and media online, the presence of press on these channels)
27 April – PMI Servizi

BlogMeter: ‘l’Espresso’ promosso
(BlogMeter: ‘l’Espresso’ passes the examination)
26 April – L’Espresso

L’informazione è sempre più social
(Information is increasingly social)
26 April – La Repubblica

Un Social media strategist per Blogmeter
(A Social Media Strategist for Blogmeter)
19 April – 01net.TRADE

Yogurt, online si discute di alimentazione e dieta
(Yogurt, online users discuss nutrition and diet)
16 April – GDOWEEK

La Pasqua si festeggia anche sui social media
(Also social media celebrate Easter)
16 April – Daily Net

Una top facebook pages internazionale per il settore beauty
(An international top facebook pages for the beauty industry)
12 April – Comunicato.org

Il beauty fa tendenza sul web
(Beauty is trendy on the web)
11 April – Stile Femminile

Vincenzo Cosenza – Intervista a Rai Radio Uno
(Vincenzo Cosenza – Interview on Rai Radio Uno)
9 April – Rai Radio Uno

Beauty: passa anche da Facebook la sfida tra i brand internazionali
(Beauty, international brands compete also on Facebook)
5 April – Easy-News

Beauty su Facebook/ La festa della donna accende il buzz. L’indagine Blogmeter sui brand del settore
(Beauty on Facebook/International Women’s Day turns on the buzz. Blogmeter research on the industry brands)
5 April – affaritaliani.it

Social Case History Forum
(Social Case History Forum)
5 April – NetWork Lab

Beauty, passa anche da Facebook la sfida tra i brand internazionali
(Beauty, international brands compete also on Facebook)
5 April – Milano Finanza

International Top Facebook Pages: Cosmetic Industry

barbara — Mon, 02 Apr 2012 09:00:21 +0000

This week we have carried out a study on the engagement of Facebook Pages to identify the Top Ten most engaging Facebook Pages in the Cosmetics industry in the month of March according to the Total Engagement index (the index is the sum of fan posts, fan comments, likes).

On top of the list there is the Bath & Body Work fan page, that is enlivened by polls and contests. The peak in the fans activity is on March 21^st, thanks to a contest that asks the fans to recognize some fragrances. Answers keep coming in, even after the official conclusion of the contest, causing the other fans’ complaints (e.g. PEOPLE THE CONTEST IS FREAKING OVER!!!!!!!!!! ).

Women’s Day, the hot topic of the month, is also what animates the page of Sensational Maybelline that asks fans to publish the picture of the woman who inspired them the most. More than 50 fans shared their pictures and, among them, the most inspiring woman turns out to be their own mother. Moreover, we have also found a few peaks of likes in the following days when the brand offers its advice on hairstyle, braids in particular, and eyeliner.

Also the Brazilian page of L’Oreal Paris is extremely active during the Women’s Day week when, L’Oréal requested women to write on the page wall “why being a woman is worth it”, inspired by its claim.

Another Brazilian brand O’Boticário, is in fourth position, thanks to the various activities carried out during the month: the page gains more than 30 thousand new fans on March 8^th when several posts, videos and photos are published to celebrate Women’s Day. On the same day we observed the highest peak of likes. On March 22^nd attention soars thanks to a few brand posts that remember old perfumes lines launched over the years. It’s also interesting to note that the page does not allow its fans to publish and share contents on the wall, but only to comment and like brand contents.

The American page of Maybelline NY succeeds in keeping the activity at a high level during the whole month thanks to a two-weeks contest that puts as a prize a 2 years worth of Maybelline products. There is a peak of more than 40 thousand likes on March 22^nd when the brand simply asks: ‎””Like” this post if you’re wearing a Maybelline mascara today. Which one?”

MAC Cosmetics intrigues its fans with the Fashion Weeks backstage images of MAC make-up looks. Users comment enthusiastically both outfits and make up and ask details on the products used to create them.

Mary Kay is able to increase fan participation with easy questions and polls on beauty, personal preferences and experiences with make-up (e.g. Which lipstick and lip gloss duo is your favorite? We’re looking for the ultimate “power pair”!) turning the page into a real community, that fans use to find Mary Kay consultants and MK experts to introduce themselves. A peak was also found at the beginning of March when the news of products tests on animals in China is published: fans protest and declare their disappointment.

Sephora’s page activity rises at the proposal of adding an in-store treatment to the usual birthday gift but also, at the end of the month, in correspondence with the co-branding with Pantone for a make-up line inspired by the color of the year, Tangerine Tango.

Also Carol’s Daughter keeps its activity levels high during the entire month thanks to daily quotes, that sweep from Oprah to Mother Teresa, that fans often “like”. It is interesting to notice that on the page fans also ask for advice on beauty problems that are often left unanswered.

In tenth position we found OPI, the nail-polish brand. Female users publish on the page wall the pictures of their polished nails and like and comment the colors suggested by the brand. In addition, works and contests held on OPI’s website find room on the Facebook page.

In spite of the nature of the considered products the prevailing content type is the status update, with the only exception of O’Boticário that populates its wall mainly with images, forbidding users spontaneous contributions.

It is interesting to notice that celebrated brands like Dove, Chapstick, Clinique did not make it in the Top Ten because of their scarce ability to involve users, and also to see brands like Sephora, MAC, and L’Oréal Paris Brazil, overtaken by other fan pages with a higher engagement index.

Top Fecebook Pages: Cosmetic Industry Worldwide

View more documents from Blogmeter.

MARCH

marica — Tue, 06 Mar 2012 14:41:04 +0000

Social Case History Forum: storie vere di social media marketing
(Social Case History Forum: true stories of social media marketing)
29 March – Aweekintheweb

Beauty: anche su Facebook la sfida tra i marchi
(Beauty: brands compete also on Facebook)
29 March – Daily Net

Fashion Camp, la comunicazione passa dal web
(Fashion Camp, communication passes through the web)
27 March – Daily Net

Social CaseHistory Forum 2012
(Social CaseHistory Forum 2012)
27 March – Pubblicità Italia

Alfa Romeo: ha il maggior numero di fan
(Alfa Romeo has the greatest number of fans)
26 March – Auto Italian

AUTO, LE PAGINE PIU’ SEGUITE SU FACEBOOK SONO QUELLE DI AUDI E BMW SEGUONO LE ITALIANE FIAT, ALFA ROMEO, ABARTH E LA TEDESCA VOLKSWAGEN
(Cars, Audi and BMW are the most appreciated pages on Facebook, followed by the Italian Fiat, Alfa Romeo, Abarth and the German Volkswagen)
26 March – marketpress

Marketing e social network, ecco il Social CaseHistory Forum
(Marketing and social network, here is the “Social CaseHistory Forum”)
23 March – Liquida Magazine

SU FACEBOOK AUDI E BMW PIU‘ COINVOLGENTI DI FIAT E VOLKSWAGEN
(On FacebookA udi and Bmw are more engaging than Fiat and Volkswagen)
23 March – Easy-News

Auto, su Facebook spopolano Audi e Bmw
(Cars, Audi and Bmw are a hit on Facebook)
23 March – La Voce

Auto, le pagine più seguite su Facebook sono quelle di Audi e Bmw
(Cars, Audi and BMW are the most appreciated pages on Facebook)
23 March – AGR News

Auto, le pagine più seguite su Facebook sono quelle di Audi e Bmw – Milano Finanza
(Cars, Audi and BMW are the most appreciated pages on Facebook – Milano Finanza)
22 March – Moto Car

Audi e Bmw le marche con più “fan”
(Audi and Bmw are the brands with more “fans”)
22 March – blogo

Audi-Bmw, le auto più seguite su Facebook
(Audi and Bmw are the most appreciated cars on Facebook)
22 March – Auto Novità

INDAGINE BLOGMETER: LE AUTO PIÙ SEGUITE SU FACEBOOK SONO AUDI E BMW, SEGUONO FIAT E ALFA ROMEO
(Blogmeter research: Audi and Bmw are the most appreciated cars on Facebook, followed by Fiat and Alfa Romeo)
22 March – fattitaliani

Auto, le pagine più seguite su Facebook sono quelle di Audi e Bmw
(Cars, Audi and BMW are the most appreciated pages on Facebook)
22 March – Easy-News

Audi e BMW le auto più seguite su Facebook/ Le due case tedesche in testa alla Top Facebook Pages fra gli utenti italiani, seguite da Fiat e Alfa Romeo. L’analisi Blogmeter
(Audi and BMW are the most appreciated cars on Facebook/ The two German carmakers are at the first places of the Italian Top Facebook Pages, followed by Fiat and Alfa Romeo. The Blogmeter analysis)
22 March – affaritaliani.it

Auto, le pagine più seguite su Facebook sono quelle di Audi e Bmw
(Cars, Audi and BMW are the most appreciated pages on Facebook)
22 March – Milano Finanza

Auto, le pagine più seguite su Facebook sono quelle di Audi e Bmw
(Cars, Audi and BMW are the most appreciated pages on Facebook)
22 March – iris press

Un termometro per la “web reputation”
(A “web reputation” thermometer)
19 March – ECONOMIA e Finanza

Comuni, dalla digitalizzazione dei servizi “tesoretto” da 2,3 miliardi
(Township, from services digitalization comes a 2,3 billions saving)
15 March – Corriere delle Comunicazioni

Un amico vale (forse) un tesoro
(A friend is (maybe) worth his weight in gold)
14 March – Panorama Economy

Intervista a Vincenzo Cosenza
(Vincenzo Cosenza’s interview)
13 March – Start Radio Rai

Blogmeter apre la nuova sede nella capitale
(Blogmeter opens a new Roman office)
12 March – Pubblicità Italia Today

Cosenza in Blogmeter
(Cosenza at Blogmeter)
12 March – Daily Net

Cosenza responsabile di Blogmeter Roma
(Cosenza director of Blogmeter Roman Office)
9 March – Pubblico Today

Carriere
(Careers)
9 March – Brand News

Vincenzo Cosenza, responsabile della nuova sede romana di Blogmeter
(Vincenzo Cosenza director of the new Blogmeter Roman Office)
9 March – Prima Comunicazione

Vincenzo Cosenza, responsabile della nuova sede romana di Blogmeter
(Vincenzo Cosenza director of the new Blogmeter Roman Office)
9 March – The Daily Bit

Vincenzo Cosenza, responsabile della nuova sede romana di Blogmeter
(Vincenzo Cosenza director of the new Blogmeter Roman Office)
8 March – Milano Finanza

Vincenzo Cosenza responsabile della nuova sede romana di Blogmeter
(Vincenzo Cosenza director of the new Blogmeter Roman Office)
8 March – you MARK!

Vincenzo Cosenza, responsabile della nuova sede romana di Blogmeter
(Vincenzo Cosenza director of the new Blogmeter Roman Office)
8 March – Spot and Web

A Vincenzo Cosenza il timone della nuova sede romana
(Vincenzo Cosenza at the helm of the new Roman office)
8 March – Corriere delle Comunicazioni

Blogmeter apre la sede romana/ L’analista dei social media Vincenzo Cosenza a capo del nuovo ufficio per sviluppare il business nel centro-sud
(Blogmeter opens a new Roman office/ Social Media Analyst Vincenzo Cosenza will be the director of the new office to develop new business in southern and central Italy)
8 March – affaritaliani.it

Facebook Analytics con Blogmeter
(Facebook Analytics with Blogmeter)
6 March – DigitalMarketingLab

Automotive: Audi e Bmw spopolano su Facebook
(Automotive: Audi and Bmw are a hit on Facebook)
2 March – Daily Net

FEBRUARY

marica — Fri, 10 Feb 2012 16:51:10 +0000

Il rumore dell’auto elettrica
(The roar of the electric car)
February 2012 – ADV

Social media metrics. Come valutare l’engagement dei propri candidati usando Facebook Analytics
(Social media metrics. How to evaluate applicants’ engagement using Facebook Analytics)
28 February – Blog di Eugenio Amendola

Eugenia Burchi – Blogmeter
(Eugenia Burchi – Blogmeter)
24 February – Fashion Camp

Official video of KWD Webranking Awards Italy 2011
(Official video of KWD Webranking Awards Italy 2011)
13 February – YouTube

La gdo su Facebook: dominano tre grandi marchi
(Mass Retailing on Facebook: three major brands dominate)
9 February – GDOWEEK Newslette

La gdo su Facebook: dominano tre grandi marchi
(Mass Retailing on Facebook: three major brands dominate)
7 February – GDOWEEK

La Gdo su Facebook: dominano tre grandi marchi come Yves Rocher …
(Mass Retailing on Facebook: three major brands like Yves Rocher dominate)
3 February – Tunotizie

Gdo: Yves Rocher Italia, Bottega Verde e Ikea dominano su Facebook
(Mass Retailing: Yves Rocher Italy, Bottega Verde and Ikea dominate on Facebook)
3 February – FOLLOWEB

La Gdo su Facebook: dominano tre grandi marchi
(Mass Retailing on Facebook: three major brands dominate)
3 February – AGR

La Gdo su Facebook: dominano tre grandi marchi come Yves Rocher Italia, Bottega Verde e Ikea
(Mass Retailing on Facebook: three major brands like Yves Rocher Italy, Bottega Verde and Ikea dominate)
3 February – Sfilate.it

dominano tre grandi marchi come Yves Rocher Italia, Bottega Verde e Ikea
(three major brands like Yves Rocher Italy, Bottega Verde and Ikea dominate)
2 February – Easy-News

La Gdo su Facebook: dominano tre grandi marchi come Yves Rocher Italia, Bottega Verde e Ikea.
(Mass Retailing on Facebook: three major brands dominate such as Yves Rocher Italy, Bottega Verde and Ikea.)
2 February – Mister-X

GDO, su Facebook vince Yves Rocher/ Con Bottega Verde e Ikea è fra i top brand della grande distribuzione sul social network. L’analisi Blogmeter
(Mass Retailing, on Facebook Yves Rocher wins/ Together with Bottega Verde and Ikea it is one of the top mass retailers on the social network. The Blogmeter analysis)
2 February – affaritaliani.it

La Gdo su Facebook: dominano tre grandi marchi come Yves Rocher Italia, Bottega Verde e Ikea.
(Mass Retailing on Facebook: three major brands like Yves Rocher Italy, Bottega Verde and Ikea dominate)
2 February – immediapress

Imprese: Gdo su Facebook, dominano grandi marchi Yves Rocher Italia, Bottega Verde e Ikea
(Companies: Mass Retailing on Facebook, major brands like Yves Rocher Italy, Bottega Verde and Ikea dominate)
2 February – iris press

JANUARY

marica — Mon, 09 Jan 2012 09:56:37 +0000

Disoccupazione, qualche aiuto dai social network
(Unemployment, a little help from the social web)
31 January – Daily Wired

Social Recruiting Forum 2012: Report Part 1
(Social Recruiting Forum 2012: Report Part 1)
30 January – In My Head

Blogmeter Day TWO #bto2011
(Blogmeter Day TWO #bto2011)
January 2012 – BTO 2011

Blogmeter premia Yves Rocher e Bottega Verde
(Blogmeter rewards Yves Rocher and Bottega Verde)
23 January – Daily Net

Social Media Marketing: le strategie 2012
(Social Media Marketing: the strategies for 2012)
6 January – PMI.it

DECEMBER

marica — Mon, 05 Dec 2011 17:54:37 +0000

Turismo su internet: Facebook vetrina per gli operatori, Visit Trentino e Alitalia i migliori
(Online tourism: Facebook as a showcase for tourism operators, Visit Trentino and Alitalia are the best)
30 December – VIAGGI LOW COST

Brand Engagement: le aziende prendono casa su Facebook, la ricerca Blogmeter
(Brand Engagement: companies take home on Facebook. A Blogmeter’s research)
19 December – paperblog

Brand Engagement: le aziende prendono casa su Facebook, la ricerca Blogmeter
(Brand Engagement: companies take home on Facebook. A Blogmeter’s research)
19 December – MarketingArena

Turismo: viaggia anche su facebook, ‘Visit Trentino’ e Alitalia brand piu’ coinvolgenti
(Tourism travels on Facebook, too. ‘Visit Trentino’ and Alitalia are the most engaging brand)
16 December – The Guys News

L’appeal dei social network: il turismo viaggia su Facebook
(Social network flair: tourism travels on Facebook)
16 December – Genova24.it

Il turismo viaggia su Fb. Alitalia e VisitTrentino i piÃ¹ coinvolgenti – Adnkronos/IGN
(Tourism travels on Facebook. Visit Trentino and Alitalia are the most engaging brand – Adnkronos/IGN)
15 December – Albergatori.it

Il turismo viaggia su Facebook. Visit Trentino e Alitalia, i brand più coinvolgenti
(Tourism travels on Facebook. Visit Trentino and Alitalia are the most engaging brand)
15 December – TUCONDIVIDI.COM

Turismo su Facebook: Visit Trentino e Alitalia i brand più graditi
(Tourism on Facebook: Visit Trentino and Alitalia are the most appreciated brand)
15 December – FOLLOWEB

Turismo su Facebook: Visit Trentino e Alitalia i brand più graditi
(Tourism on Facebook: Visit Trentino and Alitalia are the most appreciated brand)
15 December – Inside Faccialibro

Facebook Italia: le migliori fan page nel turismo secondo Blogmeter
(The Italian Facebook: top 10 best fan pages in tourism according to Blogmeter)
15 December – TEMPO LIBERO

Il turismo viaggia su Fb. Visit Trentino e Alitalia i brand più coinvolgenti
(Tourism travels on Facebook. Visit Trentino and Alitalia are the most engaging brand)
15 December – IGN

Turismo: viaggia anche su facebook, ‘Visit Trentino’ e Alitalia brand piu’ coinvolgenti
(Tourism: it travels on Facebook too, ‘Visit Trentino’ and Alitalia are the most engaging brand)
14 December – interfree

Il turismo viaggia su Facebook
(Tourism travels on Facebook)
14 December – Milano Finanza

Quante discussioni intorno a una tazza fumante
(Talking around a cup of tea)
12 dicembre – GDOWEEK

L’Emilia Romagna nella top ten dei Social Network
(Emilia Romagna in the social network top ten)
12 December – Travel Quotidiano

TURISMO ONLINE: SOCIAL NETWORK, EMILIA ROMAGNA 5° IN ITALIA
(Online Tourism: social network, Emilia Romagna the 5th in Italy)
10 December – Turismo e finanza

La classifica delle Top Fashion Bloggers by Blogmeter
(The ranking of the Top Fashion Bloggers by Blogmeter)
9 December – excite

Facebook e brand engagement: la ricerca di Blogmeter
(Facebook and brand engagement: Blogmeter’s research)
9 December – Ultimora Notizie

La classifica delle Top Fashion Bloggers by Blogmeter
(The ranking of the Top Fashion Bloggers by Blogmeter)
9 December- Libero 24×7

Il turismo made in Emilia spopola su Facebook e Twitter
(The tourism made in Emilia is a hit on Facebook and Twitter)
9 December – L’informazione.com

Emilia Romagna, crescono le cifre dell’attività web
(Emilia Romagna, the numbers of web activity are growing up)
9 December – TTG Italia

Facebook e brand engagement: la ricerca di Blogmeter
(Facebook and brand engagement: Blogmeter’s research)
9 December – IAB italia

Blogmeter designa le Top Fashion Blogger
(Blogmeter nominates the Top Fashion Bloggers)
7 December – MODA Trendy

Blogmeter designa le Top Fashion Blogger
(Blogmeter nominates the Top Fashion Bloggers)
7 December – BlogfeedsUP

Acquisti on line: affare o truffa?
(Online shopping: deal or scam?)
7 December – panorama.it

Blogmeter designa le Top Fashion Blogger
(Blogmeter nominates the Top Fashion Bloggers)
7 December – leonardo.it

Il meglio del BTO 2011 (Firenze 1 e 2 Dicembre 2011): 2 – Blogmeter (usando Prezi per la presentazione)
(The best of BTO 2011 (Florence 1st and 2nd December 2011): 2 – Blogmeter (with a Prezi presentation))
7 December – Internet Startup

I tour operator oggi viaggiano su Facebook
(Today tour operators travel on Facebook )
6 December – Daily Net

A Firenze l’1 e il 2 dicembre la BTO – Buy Tourism Online
(BTO – Buy Tourism Online – in Florence the 1st and 2nd of December)
5 December – Federturismo

BTO 2011: Social Media sempre più importanti per operatori
(BTO 2011: Social Media are increasingly important for tourism operators)
2 December – Obiettivo Tre

BTO2011: i social media influenzano l’esperienze di viaggio
(BTO2011: social media influence travel experiences)
2 December – Obiettivo Tre

Blogmeter designa le “Top fashion bloggers”
(Blogmeter nominates the “Top fashion bloggers”)
1 December – FashionMag

Blogmeter on Corriere Economia: avoiding critics by monitoring the Web.

Laura — Tue, 08 Nov 2011 12:57:58 +0000

More and more companies in Italy engage in online conversations monitoring, in order to have a finger on the pulse of their online reputation. The article by Enrico Grazzini, on November 7^th issue of Corriere Economia – a weekly supplement of Italian Newspaper Il Corriere della Sera, revolves around this topic.

As highlighted in the article, “today, the reputation of a company is in great measure built online, for good or for bad” and for this reason more and more firms specialized in “interactive public relations”, or in “web monitoring” like Blogmeter, constantly analyze conversations on blogs, forums, newsgroups, social networks, and news websites.

Web monitoring allows to provide a better service, to collect and to make use of the most interesting ideas from customers, and to timely address possible critical comments. This is the opinion of Pepe Moder, Digital Marketing Director of Barilla, one of the Italian companies most attentive to online dynamics. Moder lays the accent on the need, in case of critics coming from the web, to engage in a two-way symmetrical communication with users, because “online you cannot impose anything”.

Companies the likes of Telecom Italia or Unicredit also pay a lot of attention to users’ opinions, and so do other big groups like Pirelli, Fiat, Nokia, Danone, Granarolo, L’Oreal, Volkswagen e Renault, Geox, Microsoft and Wind.

Sacha Monotti, co-founder of Blogmeter, brings the attention on the fact that “also many small companies understood the importance of online reputation monitoring. Perhaps they use basic tools. Only a specialized approach guarantees a well-timed alert”

You can find the article here, or at page 32, Corriere Economia, November 7th 2011

NOVEMBER

Laura — Mon, 07 Nov 2011 13:25:44 +0000

Web reputation aziendale: una partita tutta aperta
(Corporate web reputation: a wide open match)
30 November – Seo Guru

Facebook: l’approdo sul mercato è ormai imminente
(Facebook: its landing on the market is now imminent)
30 November- Bitmat

Quanto pesano pochi commenti negativi sulla web reputation?
(How much do few negative comments affect your web reputation?)
30 November – Comunicati

Fashion blogger: sono loro le più seguite su Facebook. Le ventenni della Rete battono le giornaliste di moda a colpi di ‘Like’
(Fashion bloggers: here are the most appreciated on Facebook. Network twenties strike fashion editors thanks to Facebook Likes)
28 November – affaritaliani.it

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November – Il Cittadino.it

Moda: Blogmeter, Betty Autier e Chiara Ferragni Top Fashion Bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the Top Fashion Bloggers)
24 November – Yahoo! Finanza

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November – University.it

Economia: Moda Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Economy: Fashion Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November – Padova news

Chiara Ferragni, nella top list dei blogger, secondo Facebook. Perché?
(Chiara Ferragni in the bloggers’ top list, according to Facebook. Why?)
24 November – Myword.it

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November - Oggi.it

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November – Il Tempo.it

Web, Betty Autier e Chiara Ferragni top fashion bloggers
(Web, Betty Autier and Chiara Ferragni are the top fashion bloggers)
24 November – AdnKronos

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
23 November – Daily Blog

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
23 November – Italia Finanza

Le piu’ note fashion blogger su Facebook – ANSA.it
(The most popular fashion bloggers on Facebook – ANSA.it)
23 November – Mashablogbuster

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
23 November – Yahoo!

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni are the top fashion bloggers)
23 November – NanoPress

BLOGMETER – Ecco le FASHION BLOGGER più seguite su Facebook
(BLOGMETER – Here are the most followed FASHION BLOGGERS on Facebook)
23 November – Easy-News

Blonde Salad e Andy: le più seguite fashion blogger su Facebook
(Blonde Salad and Andy: the most followed fashion bloggers on Facebook)
23 November – Blitz quotidiano

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – MSN

Su Facebook le Fashion Blogger
( The Fashion Bloggers on Facebook)
23 November – MNews.it

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – Reporter 24

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – Notizie 24h

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – Notiziarioitaliano

Moda: le piu’ seguite fashion blogger su Facebook
(Fashion: the most followed fashion bloggers on Facebook)
23 November – L’Unità.it

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – Virgilio Notizie

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November – tiscali: tecnologia

Le piu’ note fashion blogger su Facebook
(The most popular fashion bloggers on Facebook)
23 November - Ansa.it

La top delle Fashion Blogger
(The top of the Fashion Bloggers)
23 November- La Stampa.it

Moda: Blogmeter, Betty Autier e Chiara Ferragni top fashion bloggers
(Fashion: Blogmeter, Betty Autier and Chiara Ferragni top fashion bloggers)
23 November – Libero-news.it

SPECIALE MODA E SOCIAL MEDIA: le Fashion Blogger più seguite su Facebook
(SPECIAL FASHION AND SOCIAL MEDIA: the most followed Fashion Bloggers on Facebook)
20 November – Sfilate.it

Speciale Sfilate.it: la moda e social network
(Special Sfilate.it: fashion and social network)
18 November - Sfilate.it

Al centro dei discorsi c’è la qualità italiana
(Online buzz pivots around Italian quality)
14 November – GDOWEEK

Ecco le Fashion Blogger più seguite su Facebook
(Here are the most followed Fashion Bloggers on Facebook)
10 November - Daily Net

PMI e Facebook, matrimonio difficile
(Small-Medium Companies and Facebook, a complicated relationship)
8 November – I-dome

L’importanza di farsi amare. In rete.
(The importance of being loved. Online)
7 November – Corriere Economia

Blogmeter: Facebook non piace a metà delle aziende italiane
(Blogmeter: Half of Italian companies do not like Facebook)
6 November – Nuova Informazione

“Ma quanto mi piaci?”: Blogmeter offre un quadro delle aziende italiane su Facebook.
(“Do you know how much I like you?”: Blogmeter presents an overview of Italian companies on Facebook)
4 November – Master in Social Media Marketing and Web Communication – IULM