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The new tool for the analysis of Social Influencer is here!

Blogmeter Social Influencer: the new tool dedicated to the analysis and discovery of influencers has arrived. With this tool, we intend to strengthen our social suite of tools designed to monitor and analyze conversations and content posted on social media.Over the past five years, Influencer Marketing has become a proper paid media, able to that can… Leggi tutto

Pitti Uomo 91: an event with 5 million interactions

Pitti Uomo is the most important International event for menswear and men accessories collections and for the launch of new men fashion projects. On the occasion of the 91st edition which took place in Florence last 10 – 13 January 2017, we monitored the online global performance of the event considering its official hashtags and… Leggi tutto

The Instagram Fashion Index is back to monitor the #MFW

Milano Moda Donna, the most prestigious event organized by The National Chamber for Italian Fashion, has arrived. Once again, Blogmeter launches the Instagram Fashion Index that monitors the social performance of fashion brands that participate in the Milan Fashion Week from September 21 – 26, 2016.During the six-day event their activity on Instagram will be measured,… Leggi tutto

New report: How Social Media is Transforming the Fashion Industry

We recently held the workshop, “How social media is transforming the fashion industry” in partnership with the National Chamber of Italian Fashion at the Park Hyatt Hotel in Milan. Blogmeter’s senior strategists Vincenzo Cosenza and Paola Nannelli presented the results of the research. This analysis covers the first 5 months of 2016, providing a deep understanding into how global fashion brands are innovating… Leggi tutto

#MFW: the Instagram Fashion Index is back

After the success of last February during Milano Moda Donna, Blogmeter is back again launching the #InstagramFashionIndex, the first social media performance observatory dedicated to Fashion Brands that participate in the Milano man’s fashion week from February 17th to 21st.During the five day event, Blogmeter will monitor their activity on Instagram revealing the best… Leggi tutto