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#MFW on Instagram: Kendall Jenner and Chiara Ferragni are the real stars



Milano Fashion Week ended yesterday and Blogmeter is finally back with its Instagram Fashion Index. Through the new Blogmeter Suite we analysed the Instagram performances of 58 fashion brands that attended the event (according to the official calendar of the Italian National Chamber of Fashion), between 18th and 24th September 2018.

The first place of our Instagram Fashion Index goes to Versace that collects a total engagement of 2.1 million, over the six days of shows. Versace has also gained more than 120K new fans during the event and enchanted everyone with a stunning Kendal Jenner wearing a total black outfit on the catwalk.


Second for total engagement is Moschino with 2 million interactions and almost 65K new fans on his Instagram channel. The most engaging post published by Moschino during the Milano Fashion Week shows a funny cartoon with Gigi Hadid in a wedding dress.


Third place for Fendi which collects over 1 million interactions and more than 110K new fans. The most engaging post of the fashion house from Roma collects more than 127K likes and shows Kendall Jenner in a sporty outfit, during the Fendi fashion show.


About the influencers who ruled the last Milano Fashion Week, the social media proclaim only one undisputed winner. It is (without too many surprises) Chiara Ferragni, who wins Instagram with two posts: one  focused on her makeup and outfit for the Versace fashion show and the second one showing the Ferragnez Family wearing Fendi outfits. 


We close our Instagram Fashion Index with the engagement map created through the new Blogmeter Suite, which shows the 5 fashion brands that during Milan Fashion Week collected more interactions on their Instagram channels.





Would you like to have more details about the Instagram Fashion Index or to know about our new Blogmeter Suite? Contact us at info@blogmeter.it

* Data updated on September 24th, 2018, at 12 p.m.

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