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Instagram and sponsored posts: the transparency imposed to influencers does not penalise the stars

Bloggers, Influencers and advertising, a topic that became quite hot lately. If initially the collaborations between brands and influencers went unnoticed without clear regulations, the scenario is now changing. In the States the Federal Trade Commission (agency protecting consumers) and the antitrust established a simple and precise rule: the sponsored posts… Read more

Eicma 2017 By Numbers

The 2017 edition of Eicma – the Milan Motorcycle Show from 7th to 12nd November, had a great success on social media. The official hashtag #eicma2017 was mentioned 93% more than the last year official hashtag #eicma2016 and the event obtained about 13.3M of total interactions, with a total of 147.2k… Read more

#MFW on Instagram: Gucci first for engagement

The Milan Fashion Week ended yesterday and we are ready to announce which brands out of the 61 that walked the catwalk performed better on Instagram.Gucci conquers the top spot with almost 5M interactions during the whole event. The most appreciated post is the one with the new rubber bag… Read more