How Social Media is Trasforming the Fashion Industry


Vincenzo Cosenza

Social media strategist
Paola Nannelli

Paola Nannelli

Senior strategist

Download report

Social media has completely revolutionized the way fashion industry communicates, giving marketers the opportunity to obtain data and unprecedented insight on their audience. In particular Instagram, a social platform that allows people to tell visual stories related to trending topics, events and places, has radically changed the landscape of the fashion sector.

In this report with over 130 pages of analysis, graphs and case studies, we uncovered how fashion brands are optimizing their marketing strategy through the use of social media, focusing on the best practices of fashion brands, global events and social celebrities on social media.

Report agenda 

  • Social networks in the world: overview of their diffusion and development
    The growth of Instagram
  • Fashion Brands and social media
    The fashion industry’s preferred channels: Facebook, Twitter and Instagram
  • Social media and Global Events
    Case History: Met Gala 2016 and Festival di Cannes 2016
  • Cruise collections and Instagram
    Chanel, Louis Vuitton and Dior
  • Instagram and fashion designers: when creative directors become influencers
    Case history: Victoria Beckham, Riccardo Tisci, Karl Lagerfeld and Nicolas Ghesquière
  • Influencers and Social Celebrities
    Social top models, fashion bloggers and streetstyle photographers

Download the free excerpt and contact us at marketing [at] to discover the full report!

130+ pages of analysis!
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