Instagram Fashion Index – first edition

Paola Nannelli

Paola Nannelli

Senior strategist
Federica Leogrande

Federica Leogrande

Marketing executive

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Who were the top performing fashion brands on Instagram during the Milan Fashion Week 24/29 February 2016?

The Instagram Fashion Index monitored the Instagram accounts of 69 brands that presented their new F/W 2016/17  women’s collection during the Milan Fashion Week.


The full report contains: 

  • Complete list of the 64 Instagram accounts analysed
  • Engagement and new followers rankings  
  • Top Authors, hashtags and most engaging content
  • The most influential posts with testimonials
  • The National Chamber of Italian Fashion’s account performance

Detailed graphics & insight

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