Instagram Fashion Index – #MFW woman FW17 edition

Paola Nannelli

Paola Nannelli

Senior strategist
Federica Leogrande

Federica Leogrande

Marketing executive

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The Instagram Fashion Index of Blogmeter is back, to reveal you the best fashion brands on Instagram during the Milan Fashion Week, according to various metrics such as engagement, new followers, posts, unique authors and content strategy.

It is finally available the final report that contains a detailed analysis of the Instagram performance of the 68 fashion brands that have presented the new women’s collections of the season F/W 2017/2018 according to the official calendar of the Italian National Chamber of Fashion. In addition, in this third edition of the research, you will find a focus on the most engaging social influencers during #MFW.


The full report includes:

  • Complete list of the Instagram accounts analysed
  • The social calendar of shows and the best performers of each day
  • The rankings of engagement, new followers and unique authors of the brand

  • Top hashtags and content published by brands
  • The analysis of the top social influencer


Discover the full research!
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