Instagram Fashion Index – #MFW woman SS17 edition

Paola Nannelli

Paola Nannelli

Senior strategist
Federica Leogrande

Federica Leogrande

Marketing executive


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The full report of the Instagram Fashion Index, the observatory which measured the Milan Fashion Week on Instagram, is finally available!

You will discover the performance of the Instagram accounts of 68 brands that presented their new S/S 2017  women’s collection during the Milan Fashion Week. In this edition, you will also learn 
the complete data on the online buzz generated by the event’s official hashtags on Instagram.  

The full report contains: 

  • Complete list of the Instagram accounts analysed
  • Engagement, new followers and unique authors rankings of fashion brands
  • The most influential content
  • Post and engagement trend of the event
  • Most performing hashtags and most active authors
  • The analysis of most engaging influencers and magazine

Discover the graphs!