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BRAND ANALYSIS

  • Brand Equity Keep track of the conversations about your brand, analyze your online reputation and supervise the trend of messages
  • Brand Engagement and Content Strategy Analyze competitors’ social activity and best practices to define the best suited strategy for your brand
  • Brand and Product Placement Understand the opportunities of brand stretching, momentum stretching and target stretching to reposition the brand and / or the product
  • Influencer Efficacy Evaluation Identify relevant influencers in specific sectors and evaluate their fanbase and engagement

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CUSTOMER & CONSUMER INTELLIGENCE

We analyze and profile customers and consumers: social personas, netnography and social customer journey

  • Social Personas Segment consumers who talk about specific products or product categories
  • Netnography Observe consumers in their social environment and understand life-styles and consumption-styles to define and refine the role of the brand
  • Social Customer Journey Understand emerging desires and unmet needs to provide customers with a more effective and engaging purchasing experience / service.

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COMPETITIVE INTELLIGENCE


We support you in responding to your competitors' actions on pricing, events, products and services

  • Competitive Analysis Positioning analysis with a focus on social editorial strategies, communication activities and influencer marketing strategies
  • Price Intelligence Real-time price tracking on the web to track retailers’ policies, match competitors’ assortment, cover specific product segments and to boost competitiveness
  • Local Events Online Tracking Online and Social Tracking of competitors’ communication and marketing activities (advertising, product launches, events, etc.) located in specific territories to better target below-the-line activities and increase their efficacy

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