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10 minutes with… Lee Oliveira – Photographer, Stylist & Creative Consultant

by Paola Nannelli, Head of Influencer MarketingBlogmeter’s mission is to measure, decipher and interpret different data and to provide social media monitoring and analytics tools to agencies and companies. So far, Blogmeter’s blog posts have been mainly focused on content built around countable performances. But Influencer Marketing is not just made of… Read more

Instagram and sponsored posts: the transparency imposed to influencers does not penalise the stars

Bloggers, Influencers and advertising, a topic that became quite hot lately. If initially the collaborations between brands and influencers went unnoticed without clear regulations, the scenario is now changing. In the States the Federal Trade Commission (agency protecting consumers) and the antitrust established a simple and precise rule: the sponsored posts… Read more