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Instagram and sponsored posts: the transparency imposed to influencers does not penalise the stars

Bloggers, Influencers and advertising, a topic that became quite hot lately. If initially the collaborations between brands and influencers went unnoticed without clear regulations, the scenario is now changing. In the States the Federal Trade Commission (agency protecting consumers) and the antitrust established a simple and precise rule: the sponsored posts… Read more

Milan Fashion Week: a boom of 10M interactions

As announced last week, in occasion of the Milan Fashion Week 2016, we launched #InstagramFashionIndex, the first social media performance observatory dedicated to Fashion Brands that participate in the Milano woman’s fashion week from February 24-29 .We monitored daily their activity on Instagram, drawing up rankings on the basis of key performance… Read more

Blogmeter will measure Fashion Brands on Instagram during #MFW

Blogmeter will launch the Instagram Fashion Index in occasion of the Milan Fashion Week, the first social media performance observatory dedicated to Fashion Brands that participate in the Milano woman’s fashion week from February 24th to 29th. During the six days of exhibition, Blogmeter will monitor their activity on Instagram revealing… Read more